All-in-one creative suite combining AI and premium stock assets. Designers, marketers, and creators can generate and edit images, videos, and more with ease.
Freepik is a creative platform packed with AI tools and a vast collection of stock images, videos, templates, and icons. Launched in 2010 by Alejandro Sánchez, Pablo Blanes, and Joaquín Cuenca, it started as a simple search engine but changed into a full design resource hub.
Freepik keeps adding AI-driven tools to make design work easier, whether you're a pro or just starting.
Freepik is constantly growing its features to help creators work faster and better. Whether you’re a designer, marketer, or content creator, it’s got tools to bring your ideas to life.
Ideogram Character is now open for all plans. You can make a character using a photo as a reference.
Go to the AI Image Generator and pick Character. Click Create character then choose Image reference. Upload your photo and add the details you want. Then go back to the AI Image Generator and start making stuff.
Tags
Freemium Proprietary License Web-based#Creative AI Suites
Educators and TrainersCreative ProfessionalsContent CreatorsMedia and Film MakersMarketing and Branding SpecialistsDevelopers and Tech CreatorsNonprofit and Advocacy CreatorsSmall Business OwnersEntertainment and Performance ArtistsProfessional Content Creators
People using Freepik AI have a mix of opinions. Some love the tools, saying it's the best AI purchase they've made, while others feel some features don’t work as expected. The image generator and upscaler get a lot of praise, but video generation and some design tools still need work.
What Users Like:
Great value for money. Many users say the subscription is worth it, especially with discounts.
AI models improving fast. The Flux 1.1 Pro and Mystic models are well-received for high-quality images.
Custom Styles and Characters. People appreciate the ability to create unique styles and consistent character designs.
Reimagine and Sketch to Image. Users find these tools useful for creative workflows.
Upscaler is a standout. Many say this feature alone makes Freepik worth it.
What Users Don't Like:
Video generation is slow and unreliable. Some say it takes much longer than expected or fails frequently.
Interface is messy. A few users complain that the UI on both web and mobile is confusing.
Style consistency is lacking. Artists trying to generate work in specific styles (cubism, expressionism, etc.) say the AI struggles to stay true to those styles.
Some editing tools feel limited. Features like turning an image into "clay style" don't work as expected.
The Expand tool needs work. Some users notice lighting inconsistencies when expanding images.
After using Freepik AI heavily for a month (burning through 100k+ credits), it’s clear the platform has a lot to offer. Mystic 2.5 is the standout model for realistic fantasy images, beating Flux realism hands down. Text-to-image tools are top-tier, and character reference training is solid, though pricey at 5,500 credits. The upscaler and expand feature work flawlessly, making Freepik a great tool for high-quality images.
Video generation is decent but inconsistent. Freepik offers multiple models like Kling, Luma, and Hailuo, but results vary. Kling 1.6 is great for natural motion, but lip sync is still hit-or-miss and generates glitches. Some video tools perform better on their original platforms, making Freepik’s version feel limited.
Inpainting and Sketch-to-Image are useful but not game-changing. Inpainting works best on the quick setting, and sketch-based image generation produces decent results. Adding multiple characters to an image is frustrating—you have to generate one, then manually inpaint the rest.
Biggest annoyances? AI moderation and video bugs. The system overblocks NSFW content, making even basic fight scenes impossible. There’s also a video folder bug where newly generated content appears broken until you refresh the page.
Despite these issues, Freepik AI is worth it—especially if you need high-quality images fast. Mystic 2.5 alone makes it a great pick for fantasy artists. If you’re unsure, start with the cheapest plan and see if it fits your needs.
Cheap tourist snapshot, slightly shaky and crooked angle, as if taken by an unskilled friend.
A 30-year-old stylish blonde woman, mid-sentence, looking a little confused and caught off guard, her expression suspended between talking and posing. She’s standing dead center in front of a major tourist landmark, though the framing is awkward and cuts part of it off. Behind her, a random passer-by photobombs the shot — a young man suddenly leaping in from the left, frozen mid-air with a wild, unhinged expression and flailing arms, almost cartoonish. His exaggerated presence clashes with the woman’s seriousness. Lighting is flat, daytime overcast, emphasizing the raw, unpolished snapshot quality. Poor composition, random tourists half-cropped at the edges, and a sense of chaotic realism as if the camera captured a fleeting, messy, and hilarious moment.
Cheap tourist snapshot, slightly shaky and crooked angle, as if taken by an unskilled friend.
A 30-year-old stylish blonde woman, mid-sentence, looking a little confused and caught off guard, her expression suspended between talking and posing. She’s standing dead center in front of a major tourist landmark, though the framing is awkward and cuts part of it off. Behind her, a random passer-by photobombs the shot — a young man suddenly leaping in from the left, frozen mid-air with a wild, unhinged expression and flailing arms, almost cartoonish. His exaggerated presence clashes with the woman’s seriousness. Lighting is flat, daytime overcast, emphasizing the raw, unpolished snapshot quality. Poor composition, random tourists half-cropped at the edges, and a sense of chaotic realism as if the camera captured a fleeting, messy, and hilarious moment.
Cheap tourist snapshot, handheld, slightly shaky and crooked angle, as if taken by an unskilled friend.
A 30-year-old stylish blonde woman, mid-sentence, looking a little confused and caught off guard, her expression suspended between talking and posing. She’s standing dead center in front of a major tourist landmark, though the framing is awkward and cuts part of it off.
Behind her, a random passer-by photobombs the shot — a young man suddenly leaping in from the left, frozen mid-air with a wild, unhinged expression and flailing arms, almost cartoonish. His exaggerated presence clashes with the woman’s seriousness.
Lighting is flat, daytime overcast, emphasizing the raw, unpolished snapshot quality. Poor composition, random tourists half-cropped at the edges, and a sense of chaotic realism as if the camera captured a fleeting, messy, and hilarious moment.
Loose closeup shot of this woman in white t-shirt with "AI creators tools" print standing left of center in this street . To the right, the storefront reads "AICREATORS.TOOLS', red bench underneath. Also in the backdrop a high-tech modern silver-metallic tone statue is seen holding red viny plant, its petals scattered underneath.
Even if asked for closeup, Flux Kontext Max, in Freepik at least, tends to do these noisy faces for complicated prompts. Note, multi reference is still in Beta for this model. Overall great prompt following, details preservation and text handling
Medium shot of this woman from in white t-shirt with "AI creators tools" print and baggy purple silk pants standing left of center in this street from . To the right, the storefront reads "AICREATORS.TOOLS', red bench underneath. Also in the backdrop a high-tech modern silver-metallic tone statue is seen holding red viny plant, its petals scattered underneath.
Flux Kontext in Freepik at least tends to do these noisy faces for complicated prompts. Mind you, multi reference is still in Beta for this model. Overall great prompt following, details preservation and text handling
Medium shot of this woman from @img2 in white t-shirt with "AI creators tools" print and baggy purple silk pants standing left of center in this street from @img1. To the right, the storefront reads "AICREATORS.TOOLS', red bench underneath. Also in the backdrop a high-tech modern silver-metallic tone statue is seen holding red viny plant, its petals scattered underneath.
Realistic medium shot photo of the woman from the reference image seen in 1940s workwear sittingon the edge of a steel I-beam high above a sprawling city. She wears a red polka-dot bandana. Positioned in the lower third of the frame, the beam stretches beneath her, with a vast cityscape dropping away behind, emphasizing the dizzying height and scale.
This dog is a glamorous artistic fashion model on the front page of a famous magaznine called 'DOGUE'. He sits in a stylish pretentious pose, one paw under the chin looking pensively at the viewer wearing extravagant yet masculine vibrant clothes, semi-transparent large triangular sunglasses and an extravagant hat with some feathers.
Likeness is there, understanding of humanoid dog is too. Only issue was backdrop would often be copied from reference image, and when specified 'Blurred subtle gradient background' it'd lose the magazine cover text entirely.
This dog is a glamorous artistic fashion model on the front page of a famous magaznine called 'DOGUE'. He sits in a stylish pretentious pose, one paw under the chin looking pensively at the viewer wearing extravagant yet masculine vibrant clothes, semi-transparent large triangular sunglasses and an extravagant hat with some feathers. Smaller text reads: 'EXCLUSIVE: Inside the Mind of a Style Icon'
A multi-shot example. This prompt has 3 shots in one 10-second video. A slightly shorter version stopping at the closeup of her shocked face can be squeezed into 5 seconds. Audio added separately.
Seedance 1 keeps putting furniture by the door, seemingly with obsession, as I've even tried moving the door away, replacing with window, asking for solid doorless walls - nope, the door has to be there and there has to be a piece of furniture blocking it at least partially. This one just has Pac-Man ghost sitting there which looks fine.
Hard to choose so uploading the 2nd variant by this model. Even though things don't all necessarily burst out of the box, they do pop up artistically and it's quite satisfying to watch how the things assemble in the room
Been tweaking the prompt for a while, Pro model does great super dolly out but then struggles - as many others - at the point of small city to continent on Earth transition, often simply incorporating that area onto the Earth in space. Also likes to keep the main subject slightly larger than it should naturally be when zooming out.
Seedream 4.0 image model is out and already accessible on Freepik.
model
September 1, 2025
Freepik now has Visual Prompts. You can drop in comments and references to help shape fitting images. It runs on Google Nano Banana. It’s open to everyone now.
feature
July 29, 2025
Freepik adds Veo 2 to its unlimited generations - for 2 days - for Premium+ and Pro tiers.
promo
July 24, 2025
Three video models - MiniMax Hailuo 02, Seedance 1.0 Lite, and Seedance 1.0 Pro - are available for free use without credits on Freepik. This offer is valid for Premium+ and Pro users from July 24 to July 31 at 3 PM CEST. MiniMax Hailuo 02 offers 768p resolution for 6-second clips, while both Seedance models provide 480p resolution for 5-second clips.
promo
July 23, 2025
Magnific Precision upscaler improves image quality without losing the original. Now available on all plans.
model
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This page was last updated on September 10, 2025 at 12:08 AM
